Promise Entrepreneurship Initiative (PEI)
The Hayward Promise Neighborhood and the College of Business and Economics at 缅北禁地 manage the program in close partnership with local nonprofit groups, government offices, small businesses, and other university partners across Alameda County.
The PEI offers participants a hands-on introduction to the fundamentals of launching and growing a successful venture.
Delivered by subject matter experts, university faculty, and successful entrepreneurs, the program takes place over six consecutive Saturday mornings, typically in the Fall, from 8:30 a.m. to 12:30 p.m.
The curriculum addresses all facets of a successful venture, from developing a viable business concept and understanding your market to designing a profit model, setting up operations, marketing, and mastering basic financial principles.
The underlying focus is on cultivating an entrepreneurial mindset and resourcefulness, teaching participants how to "do more with less" and grow a venture even with limited resources. The interactive approach encourages participants to bring their own business ideas and challenges to the weekly discussions, ensuring a practical and relevant learning experience.
2025-26 Program Overview
We seek to:
- Create sustainable new ventures for individuals facing economic and social disadvantages.
- Support the growth and sustainability of existing small businesses owned by disadvantaged community members.
- Develop both the entrepreneurial skills of participants and the success of their ventures.
- Identify and share best practices in reaching prosperity through entrepreneurship.
- Recognize and celebrate the entrepreneurial successes of those overcoming adversity.
Application Deadline: August 11, 2025
Session 1: August 23, 2025
Session 2: August 30, 2025
Session 3: September 7, 2025
Session 4: September 14, 2025
Session 5: September 21, 2025
Session 6: September 28, 2025
Mentoring: Begins October 2025
Consulting: Begins Spring 2025
Who is eligible to participate?
PEI is designed for individuals in our community who face economic, social, physical, or related challenges and who aspire to start or grow their own businesses. We particularly focus on supporting community members living in poverty who have a passion for entrepreneurship, whether they're just starting with a business idea or already running a venture but facing difficulties. We encourage anyone with a dream and the drive to succeed to apply, regardless of their background or current circumstances.
What is the cost?
The program costs $500, but scholarships of $475 are available for those with financial need, effectively reducing the cost to $25. All applicants are considered for a scholarship. The $25 fee is payable upon acceptance or, with prior approval from the Program Directors, on the first day of the program. Payment details will be shared upon acceptance.
How can I support the program?
We welcome the involvement of community members as volunteers, mentors, and donors. Questions? Please contact program directors,