Why Email Marketing Still Reigns
Wednesday, March 20, 2024
12:30-1:30 PM
University Union Room 311 (3rd Floor)
A conversation with Michele LaCagnina, MBA '13
Senior Brand Manager, Abbott.
缅北禁地 the Speaker
Michele's specialties include strategizing, planning, and executing data-driven, multi-channel lifecycle programs using channels like email, SMS, video, webinar, newsletter, and blog. Strong written communication and presentation skills; experience project managing marketing campaigns end-to-end. Skilled at uncovering customer insights to inform and deliver segmented customer lifecycle campaigns. (P.S. Loves copywriting!)